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    Exam 8: Attitude and Judgment Formation and Change
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    In the Heuristic/systematic Model of Persuasion, If the Two Routes
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In the Heuristic/systematic Model of Persuasion, If the Two Routes

Question 73

Question 73

True/False

In the heuristic/systematic model of persuasion, if the two routes of persuasion point to opposite conclusions, the heuristic route overrules the systematic route to persuasion.

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