According to the Elaboration Likelihood Model of Persuasion, When Will

Multiple Choice

According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue?

A) When motivation to elaborate is low and ability to elaborate is low
B) When motivation to elaborate is high but ability to elaborate is low
C) When motivation to elaborate is low but ability to elaborate is high
D) All of the above are correct.
E) Never- a celebrity endorser can only be a central cue