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    Consumer Behavior Study Set 4
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    Exam 7: Motivation and Emotion
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    According to Discrepancy-Interruption Theory, Big Surprises, Such as Completely New
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According to Discrepancy-Interruption Theory, Big Surprises, Such as Completely New

Question 7

Question 7

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According to discrepancy-interruption theory, big surprises, such as completely new and innovative different products, are attractive because they create variety in our life.

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