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    Consumer Behavior Study Set 4
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    Exam 3: Branding Strategy and Consumer Behavior
  5. Question
    Trialability of a New Product Tends to Be Lower for Inexpensive
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Trialability of a New Product Tends to Be Lower for Inexpensive

Question 48

Question 48

True/False

Trialability of a new product tends to be lower for inexpensive products than for expensive products.

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