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    Consumer Behavior Study Set 4
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    Exam 3: Branding Strategy and Consumer Behavior
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    New Products That Share Brand Name with a Familiar Established
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New Products That Share Brand Name with a Familiar Established

Question 77

Question 77

Multiple Choice

New products that share brand name with a familiar established product are known as:


A) brand extensions
B) market leaders
C) niche brands
D) market underdogs
E) growth brands

Correct Answer:

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