If a Marketer Is Trying to Retain and Extend Demand

Multiple Choice

If a marketer is trying to retain and extend demand among current customers, what pricing strategy and channel strategy should be pursued, according to your readings?

A) Trial pricing and a long channel
B) Continuity pricing and a long channel
C) Trial pricing and a short channel
D) Continuity pricing and a short channel
E) None of the above are correct.