Multiple Choice
Which of the following is not a retention strategy?
A) Enacting a customer loyalty program
B) Giving discounts when customers buy in larger quantities
C) Getting customers to "trade up" to more expensive products in the product line
D) Developing new uses for a product
E) All of the above are retention strategies.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Riley's shoes is an underdog brand of
Q3: One way to measure brand equity is
Q4: How can a product be rejuvenated?
Q5: Retention strategies focus on keeping existing customers.
Q6: According to the Young and Rubicam Brand
Q8: Each product goes through rejuvenation during the
Q9: Brand meaning depends on the strength and
Q10: Trying to attract new category users (e.g.,
Q11: The maturity stage of the product life
Q12: Which of the following is not a