Multiple Choice
Which of the following is not a factor that influences diffusion of innovation?
A) The relative advantage of a new product over old products
B) Complexity and user-friendliness
C) Perceived risk
D) Compatibility with existing consumers beliefs, opinions, and lifestyles
E) Potential for cannibalization
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Which of the following is not a
Q8: Each product goes through rejuvenation during the
Q9: Brand meaning depends on the strength and
Q10: Trying to attract new category users (e.g.,
Q11: The maturity stage of the product life
Q13: Increasing product line breadth increases the likelihood
Q14: A short channel of distribution is preferred
Q15: If the vast majority of a brand's
Q16: Lava soap is a heavy-duty hand soap
Q17: Encouraging consumers to challenge their current beliefs