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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    One Strategy for Positioning a Follower Brand Is to Separate
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One Strategy for Positioning a Follower Brand Is to Separate

Question 65

Question 65

True/False

One strategy for positioning a follower brand is to separate the brand from the market leader by creating what appears to the customer as a new product category.

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