Which of the Following About Positioning Is False

Multiple Choice

Which of the following about positioning is false?

A) When product benefits are difficult to communicate, positioning on price may be a good choice.
B) Characters like the "Betty Crocker" help companies position by user.
C) All marketing activities influence positioning and vice versa.
D) Positioning on price is usually only used for luxury items.
E) One advantage of using price to position is that consumers often use price to gauge quality.