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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    Consumers Tend to Use Price as a Gauge of Quality
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Consumers Tend to Use Price as a Gauge of Quality

Question 20

Question 20

True/False

Consumers tend to use price as a gauge of quality.This phenomenon is called the price-quality heuristic.

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