Which of the Following Statements Demonstrates the Formation of a Segment

Multiple Choice

Which of the following statements demonstrates the formation of a segment based on benefits sought?

A) Campbell's Soup makes a spicier chili for its market in Texas than it does in Maine.
B) GE built a downsized microwave oven to hang under kitchen cabinets.
C) Kings Island Park offers a special discount to senior citizens.
D) Procter and Gamble offers a $1.00 coupon when consumers purchase three bottles of Pert Shampoo.
E) Cengage Publishing Company publishes a magazine called "Underground" specifically for audiences who enjoy punk and alternative forms of rock music.