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Is Segmentation Based on Consumer Preference for Specific Product Attributes

Question 4

Multiple Choice

is segmentation based on consumer preference for specific product attributes or benefits, usage occasion, user status, rate of product usage, or loyalty.


A) Demographic-based segmentation
B) Ethnographic-based segmentation
C) Psychographic-based segmentation
D) Geo-demographic based segmentation
E) None of the above is correct.

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