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    Business
  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    Procter and Gamble Offers a $1
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Procter and Gamble Offers a $1

Question 8

Question 8

True/False

Procter and Gamble offers a $1.00 coupon when consumers purchase three bottles ofPantene brand shampoo.This strategy represents segments based on geo-demographics.

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