Multiple Choice
Volvo manufactures a station wagon to meet all of the goverrnnent's strictest safety ratings, and Volvo emphasizes this in its advertising, claiming to be, "the safest car on the road." From this information, it appears that Volvo may be engaging in what type of segmentation strategy?
A) Geographic
B) Price
C) Psychographic
D) Demographic
E) Benefits sought
Correct Answer:
Verified
Correct Answer:
Verified
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