Marketers Use Perceptual Maps as a Means to Display or Graph

Multiple Choice

Marketers use perceptual maps as a means to display or graph the location of products or brands:

A) with respect to the geographic areas where they are manufactured
B) as they are clustered by retailer, normally in major metropolitan areas
C) within distribution channels
D) in the minds of consumers
E) in terms of the utility created by each product attribute