For Years, Secret Brand Deodorant Has Run the Slogan, "Strong

Multiple Choice

For years, Secret brand deodorant has run the slogan, "Strong enough for a man but made for a woman." This is an example of what type of positioning?

A) Positioning by doing the opposite
B) Positioning by turning a disadvantage into an advantage
C) Positioning as a leader
D) Positioning with respect to use or application
E) None of the above is correct.