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    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    Describe What Gaps in a Perceptual Map Might Represent
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Describe What Gaps in a Perceptual Map Might Represent

Question 54

Question 54

Essay

Describe what gaps in a perceptual map might represent.

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Gaps typically indicate:
(I) A true oppo...

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