Customer Complaints Should Be Viewed As

Multiple Choice

Customer complaints should be viewed as:

A) a waste of time to be handled as quickly as possible.
B) a form of external performance review of staff from which punitive measures such as demotion and termination should, if required, result.
C) an opportunity for organisations to improve in areas where they are failing to satisfy their customers.
D) coming from customers who complain about every organisation, and therefore be largely ignored.
E) important, but not urgent.