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    Exam 1: The Role of Marketing Research and the Research Process
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    Research That Tries to Verify a Theory or Learn More
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Research That Tries to Verify a Theory or Learn More

Question 72

Question 72

Multiple Choice

Research that tries to verify a theory or learn more about a certain concept is the essence of:


A) performance-monitoring research.
B) pure research.
C) applied research.
D) forecasting research.

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