Multiple Choice
Segmentation variables are usually grouped into four categories:
A) demographic, geographic, religion and income.
B) geopolitical, income, behaviouristic and psychographic.
C) attitudes, lifestyles, behaviours and gender.
D) geographic, demographic, psychographic and attitudes.
E) demographic, geographic, psychographic and behaviouristic.
Correct Answer:

Verified
Correct Answer:
Verified
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