Multiple Choice
Castrol markets its radiator liquid as a coolant in the summer and in the northern parts of Australia, and as an antifreeze in the southern part of Australia for use in winter.Which of the following segmentation variables is Castrol using?
A) Demographic
B) Psychographic
C) Life cycle
D) Geographic
E) Product use
Correct Answer:
Verified
Correct Answer:
Verified
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