Micromarketing Involves

Multiple Choice

Micromarketing involves:

A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
B) developing a very small marketing mix that will effectively meet the needs of only a small segment of the market.
C) marketing efforts that are tightly controlled by high-level executives in the organisation.
D) segmenting the market to meet the needs of individuals with the same motives and personality attributes.
E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.