The Two Primary Categories of Markets - Consumer Markets and Business

Multiple Choice

The two primary categories of markets - consumer markets and business markets - are based on the characteristics of the individuals and groups that make up that market and:

A) their willingness to use their buying power.
B) the purposes for which they buy products.
C) the length of time until the product is consumed.
D) the level of need or desire for a specific product.
E) the particular product category involved.