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    Marketing Principles Study Set 1
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    Exam 6: Segmentation, Target Markets and Positioning
  5. Question
    End Use, Price Sensitivity and Brand Loyalty Are All __________
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End Use, Price Sensitivity and Brand Loyalty Are All __________

Question 131

Question 131

Multiple Choice

End use, price sensitivity and brand loyalty are all __________ variables that can be used in market segmentation.


A) psychographic
B) usage
C) demographic
D) geodemographic
E) behaviouristic

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