Alex Wren of Owens Corning Talks to Terry Jones, a Home

Multiple Choice

Alex Wren of Owens Corning talks to Terry Jones, a home builder, to find out how much fibreglass insulation he intends to use in building homes during the next year.Alex then multiplies that number by the total number of builders in the territory.He is using a __________ approach to measure sales potential.

A) multivariable
B) use of product
C) breakdown
D) regression
E) build-up