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    Marketing Principles Study Set 1
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    Exam 3: Planning, Implementing and Evaluating Marketing Strategy
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    A Group That Has the Willingness, Ability and Authority to Buy
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A Group That Has the Willingness, Ability and Authority to Buy

Question 60

Question 60

Multiple Choice

A group that has the willingness, ability and authority to buy a product is a:


A) market.
B) consumer.
C) strategic business unit.
D) business customer.

Correct Answer:

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