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    Exam 3: Planning, Implementing and Evaluating Marketing Strategy
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    Products That Have a Relatively Low Market Share and Low
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Products That Have a Relatively Low Market Share and Low

Question 59

Question 59

Multiple Choice

Products that have a relatively low market share and low prospects for growth are considered to be __________ by the Boston Consulting Group.


A) dogs
B) cash cows
C) stars
D) cash contributors
E) question marks

Correct Answer:

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