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    Marketing Principles Study Set 1
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    Exam 1: Key Concepts in Marketing
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    Those Constituents Who Have a Stake in Some Aspect of an Organisation's
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Those Constituents Who Have a Stake in Some Aspect of an Organisation's

Question 71

Question 71

Multiple Choice

Those constituents who have a stake in some aspect of an organisation's products, operations, markets, industry and outcomes are known as:


A) shareholders.
B) stakeholders.
C) customers.
D) target markets.
E) marketers.

Correct Answer:

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