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    Marketing Principles Study Set 1
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    Exam 1: Key Concepts in Marketing
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    The Marketing Concept Is
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The Marketing Concept Is

Question 68

Question 68

Multiple Choice

The marketing concept is:


A) a managerial philosophy.
B) synonymous with exchange.
C) a component of the marketing mix.
D) a function of the marketing environment.
E) focused solely on satisfying customer objectives.

Correct Answer:

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