The Marketing Concept Is Best Defined As

Multiple Choice

The marketing concept is best defined as:

A) a second definition of marketing.
B) a philosophy stating that an organisation should try to satisfy customers' needs through a coordinated set of activities that allows the organisation to achieve its goals.
C) the performance of business activities that direct the flow of goods and services from producer to customer or user.
D) a philosophy stating that an organisation should attempt to accomplish its goals with no regard for the needs of customers.
E) the inclusion of marketing activities in the activities of an organisation.