According to the Marketing Concept, an Organisation Should Try

Multiple Choice

According to the marketing concept, an organisation should try:

A) to consider short-run objectives and cash flow needs before developing new products.
B) to define its business as 'making a product'.
C) to provide products that satisfy customers' needs and allow the organisation to achieve its goals.
D) to put most of its emphasis on marketing activities and be less concerned with finance, accounting and personnel.
E) to view selling activities as the major means of increasing profits.