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    Marketing Principles Study Set 1
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    Exam 1: Key Concepts in Marketing
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    In the Expanded Marketing Mix, Which Variable Refers to the Human
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In the Expanded Marketing Mix, Which Variable Refers to the Human

Question 64

Question 64

Multiple Choice

In the expanded marketing mix, which variable refers to the human element of the product?


A) Physical evidence
B) Processes
C) Promotion
D) People
E) Price

Correct Answer:

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