A Mid-Level Manager Has Tried for Years to Get His

Multiple Choice

A mid-level manager has tried for years to get his company to adopt a marketing orientation.Although many in the company are receptive to his ideas, it is unlikely that the company will ever truly become marketing-oriented without:

A) the support of competitors.
B) changes in government regulations.
C) increases in tariffs on foreign products.
D) the support of executives, managers, and customers.
E) the consent of assembly-line workers.