Marketing Management Is Defined as a Process Of

Multiple Choice

Marketing management is defined as a process of:

A) maintaining an appropriate and efficient marketing mix for a target market.
B) establishing performance standards and evaluating actual performances against these standards.
C) providing products that satisfy customers' needs through a coordinated set of activities.
D) facilitating satisfying exchanges between an organisation and its customers.
E) planning, organising, implementing and controlling marketing activities to facilitate exchanges effectively and efficiently.