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    Exam 13: Marketing: Helping Buyers Buy
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    A Firm Gathers ________ Data by Conducting Surveys, Interviewing Customers
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A Firm Gathers ________ Data by Conducting Surveys, Interviewing Customers

Question 29

Question 29

Multiple Choice

A firm gathers ________ data by conducting surveys, interviewing customers, or mailing out questionnaires.


A) primary
B) secondary
C) non-referenced
D) unbiased

Correct Answer:

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