Multiple Choice
The most important technological change likely to affect the marketing success of many firms is the
A) growth of consumer databases, blogs, and social networking sites.
B) speed of service from faster check-outs.
C) level of computer literacy of the target market.
D) number of computers in use in the home.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: Secondary data consists of information that has
Q26: A reference group is society's accepted values,
Q27: Brad is a real estate agent. He
Q28: Marketers define a _ as any physical
Q29: A firm gathers _ data by conducting
Q31: One-to-one marketing refers to developing a unique
Q32: Effective marketing research involves listening to customers,
Q33: In the evolution of marketing, the marketing
Q34: _ marketers include manufacturers, intermediaries, institutions, and
Q35: In order to be successful, marketers avoid