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    Understanding Business
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    Exam 14: Developing and Pricing Goods and Services
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    The Best Strategy for Brand Name Manufacturers to Respond to the Challenge
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The Best Strategy for Brand Name Manufacturers to Respond to the Challenge

Question 347

Question 347

True/False

The best strategy for brand name manufacturers to respond to the challenge of generic goods is to use price discounts and coupons to price their products more aggressively.

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