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Big Dog Building Is the One of the Largest Cement

Question 346

Multiple Choice

Big Dog Building is the one of the largest cement companies in the Midwest. When the firm raised its prices by 11 percent, all of its competitors soon announced they too were raising their prices by 11 percent. It appears this industry is influenced by a ________ strategy.


A) price skimming
B) price leadership
C) market pricing
D) price discrimination

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