Yara Has Identified an Attractive Potential Customer for Her Biodiesel

Multiple Choice

Yara has identified an attractive potential customer for her biodiesel home power system. She knows the customer is concerned about the environment and has considerable financial resources. The customer is also a respected leader among wealthy environmentalists in the area. Next Yara will

A) evaluate alternative systems available from competitors to see which is best for the customer.
B) send the customer a list of frequently mentioned objections and responses to each.
C) decide whether she wants to contact the customer.
D) establish goals for meeting with the customer.
E) call the customer and offer a first-time discount.