With a Pull Marketing Strategy

Multiple Choice

With a pull marketing strategy,

A) orders for merchandise are generated at the store level based on sales data captured at POS terminals.
B) there is a greater likelihood of being overstocked or out of stock than in a push supply system.
C) merchandise is allocated to stores on the basis of demand forecasts.
D) inventory management is less responsive to customer demand.
E) it is more difficult to manage conditions of high uncertainty than in a push supply chain.