Suppose Your University Made a Sizable Investment in Its Career

Multiple Choice

Suppose your university made a sizable investment in its career services--additional counselors, increased efforts to bring in recruiters, and other services aimed at helping students to find jobs. This investment would enhance the university's _____________ in an attempt to create value for students and recent graduates.

A) segmentation strategy
B) place strategy
C) locational excellence strategy
D) diversification strategy
E) product value