Lisa Was Extremely Disappointed When,in Her First Marketing Job,she Was

Multiple Choice

Lisa was extremely disappointed when,in her first marketing job,she was assigned to work on a product in the mature phase of the product life cycle.Her work in school had focused on new products,which seemed much more exciting.Once she started working with the product team,she became more enthusiastic as she discovered that:

A) she could take the product into a new market segment to stimulate new growth.
B) simple product redesign could reinvigorate the product.
C) changes in consumers' preferences were opening up new market segments.
D) taking the product to international markets would stimulate growth.
E) All of these.