Multiple Choice
The diffusion of innovation theory is useful to marketers in helping them
A) adjust to the performance life cycle.
B) avoid the cost of concept testing.
C) predict which types of customers will buy their product immediately and later.
D) predict how long it will take for a new product to gain market acceptance.
E) forecast sales for a new product.
Correct Answer:
Verified
Correct Answer:
Verified
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