Marketers Involved in Supply Chain Management Are Constantly Balancing

Multiple Choice

Marketers involved in supply chain management are constantly balancing

A) the goal of promotional effectiveness against ethical advertising standards.
B) the problem of price maximization against cost efficiency.
C) the goal of minimizing costs against satisfying the service levels customers expect.
D) the desire to achieve against the need for a stable source of supply.
E) the goal of efficiency against the price charged by competitors.