Question 1

Supply chain management is also referred to as

Accepted Answer

A)  delivery management. 
B)  marketing channel management. 
C)  production management. 
D)  retail management. 
E)  value proposition management.

Question 2

If you were hired as a supply chain manager,who would you interact with?

Accepted Answer

The answer of If you were hired as a supply...

Question 3

Jeff opened a sporting apparel store and has signed a lease on the property.He has also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct.Based on this description,which aspect of the marketing mix does he still need to work on?

Accepted Answer

A)  Price 
B)  Place 
C)  Promotion 
D)  Product 
E)  Prototype

Question 4

Value is what you get for what you give.

Accepted Answer

A) True 
 B)False

Question 5

Melanie works for a small computer software company.Her boss is constantly improving their products but neglecting customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.

Accepted Answer

A)  production-oriented 
B)  sales-oriented 
C)  market-oriented 
D)  value-based marketing 
E)  retailing-oriented

Question 6

Whenever Valerie has a new massage therapy customer,she invites the person to be on her e-mail distribution list.In the process,in addition to exchanging her massage therapy service for payment,Valerie is gathering

Accepted Answer

A)  information. 
B)  promotional capital. 
C)  pricing data. 
D)  value cocreation. 
E)  feedback.

Question 7

Marketers involved in supply chain management are constantly balancing

Accepted Answer

A)  the goal of promotional effectiveness against ethical advertising standards. 
B)  the problem of price maximization against cost efficiency. 
C)  the goal of minimizing costs against satisfying the service levels customers expect. 
D)  the desire to achieve against the need for a stable source of supply. 
E)  the goal of efficiency against the price charged by competitors.

Question 8

Many U.S.companies first discovered marketing during the __________ era.

Accepted Answer

A)  production-oriented 
B)  sales-oriented 
C)  market-oriented 
D)  value-based marketing 
E)  retailing-oriented

Question 9

Traditionally,marketing activities have been divided into product,price,place,and promotion.Select the term that best describes the four Ps.

Accepted Answer

A)  Marketing mix 
B)  Marketing channel 
C)  Marketing plan 
D)  Marketing era 
E)  Marketing implementation

Question 10

The prevailing marketing strategy of the __________ era was to find customers for inventories that went unsold.

Accepted Answer

A)  production-oriented 
B)  sales-oriented 
C)  market-oriented 
D)  value-based marketing 
E)  retailing-oriented

Question 11

Julia is considering a career in marketing.She is concerned about the image of marketers as fast-talking,high-pressure people.When reading about the core aspects of marketing,Julia is relieved to see that in marketing

Accepted Answer

A)  all parties to an exchange should be satisfied. 
B)  promotion is the most important consideration,followed by pricing decisions. 
C)  decisions are made regarding how a product is designed. 
D)  customers are not considered until the product is ready for sale. 
E)  distribution is controlled by customers.

Question 12

Jeff is going to sell sporting apparel,which he has already purchased from manufacturers,and has signed a deal agreeing to the volume he would sell monthly.He has researched his competition and talked to some customers and has decided on prices he will charge.Jeff has also developed a plan for promoting his business.Based on this description,which element of the marketing mix does Jeff still need to work on?

Accepted Answer

A)  Place 
B)  Product 
C)  Price 
D)  Promotion 
E)  Planning

Question 13

When a tee shirt manufacturer states,"We only sell it in black because that way we can buy plenty of black fabric and run our plant efficiently," their statement reflects the views that were popular in which era of the evolution of marketing?

Accepted Answer

A)  Production-oriented 
B)  Sales-oriented 
C)  Market-oriented 
D)  Value-based marketing 
E)  Economic-oriented

Question 14

__________ is communication by a marketer that informs,persuades,or reminds potential customers about a product.

Accepted Answer

A)  Pricing 
B)  Promotion 
C)  Placement 
D)  A relational orientation 
E)  Value cocreation

Question 15

"Everything has a price,though it doesn't always have to be monetary." What else is included in a price?

Accepted Answer

The answer of "Everything has a price,though it doesn't always...

Question 16

Over the four marketing eras,how did the emphasis on the four Ps change? List the four eras and describe which of the four Ps were emphasized during each era.

Accepted Answer

The answer of Over the four marketing eras,how did the...

Question 17

Henriette offers financial counseling and management on a fee-only basis.She has found that different customers are willing to pay different rates for her services.This shows that her pricing decisions should depend primarily on

Accepted Answer

A)  choosing an average price that she will charge all her clients. 
B)  changes in technology allowing consumers to manage their own affairs. 
C)  how different customers perceive the value of her services. 
D)  changes in the economy. 
E)  how much her competitors charge for similar services.

Question 18

When a car manufacturer sells trucks,cars,and car parts to the government or military,this is an example of B2C marketing.

Accepted Answer

A) True 
 B)False

Question 19

After hurricanes like Katrina,many small building contractors will flock to the damaged area,charging whatever customers will pay for temporary repairs to roofs and other parts of damaged homes.These contractors are engaged in a(n)__________ marketing orientation.

Accepted Answer

A)  transactional 
B)  external 
C)  relational 
D)  internal 
E)  value driven

Question 20

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

Accepted Answer

A)  C2C marketing. 
B)  customer relationship management. 
C)  a transactional marketing orientation. 
D)  supply chain management. 
E)  typical production era marketing practices.

Exam 1: Overview of Marketing

Supply chain management is also referred to as

If you were hired as a supply chain manager,who would you interact with?

Jeff opened a sporting apparel store and has signed a lease on the property.He has also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct.Based on this description,which aspect of the marketing mix does he still need to work on?

Value is what you get for what you give.

Melanie works for a small computer software company.Her boss is constantly improving their products but neglecting customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.

Whenever Valerie has a new massage therapy customer,she invites the person to be on her e-mail distribution list.In the process,in addition to exchanging her massage therapy service for payment,Valerie is gathering

Marketers involved in supply chain management are constantly balancing

Many U.S.companies first discovered marketing during the __________ era.

Traditionally,marketing activities have been divided into product,price,place,and promotion.Select the term that best describes the four Ps.

The prevailing marketing strategy of the __________ era was to find customers for inventories that went unsold.

Julia is considering a career in marketing.She is concerned about the image of marketers as fast-talking,high-pressure people.When reading about the core aspects of marketing,Julia is relieved to see that in marketing

When a tee shirt manufacturer states,"We only sell it in black because that way we can buy plenty of black fabric and run our plant efficiently," their statement reflects the views that were popular in which era of the evolution of marketing?

__________ is communication by a marketer that informs,persuades,or reminds potential customers about a product.

"Everything has a price,though it doesn't always have to be monetary." What else is included in a price?

Over the four marketing eras,how did the emphasis on the four Ps change? List the four eras and describe which of the four Ps were emphasized during each era.

Henriette offers financial counseling and management on a fee-only basis.She has found that different customers are willing to pay different rates for her services.This shows that her pricing decisions should depend primarily on

When a car manufacturer sells trucks,cars,and car parts to the government or military,this is an example of B2C marketing.

After hurricanes like Katrina,many small building contractors will flock to the damaged area,charging whatever customers will pay for temporary repairs to roofs and other parts of damaged homes.These contractors are engaged in a(n) __________ marketing orientation.

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of