Multiple Choice
Which of the following is not one of the steps in the AIDA model?
A) awareness
B) intention
C) action
D) desire
E) interest
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q22: To estimate reach in terms of electronic
Q30: National manufacturers and retailers often pay a
Q39: Each element of an integrated marketing communication
Q48: Several years ago,changes in advertising restrictions allowed
Q60: A media rep from the local radio
Q61: If marketing communications are effective,they will<br>A) result
Q64: Lars wants to purchase a gift for
Q82: It may take several exposures to marketing
Q91: Sally could recall the brand of toothpaste
Q135: Sales data, complaints, compliments, and redemption rates