Question 1

Where Caroline grew up,everyone knew everyone else,no one locked their doors,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.

Accepted Answer

A)  reference group 
B)  situational 
C)  cognitive 
D)  cultural 
E)  evoked

Question 2

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?

Accepted Answer

The answer of Marketers often use the principles and theories...

Question 3

Several years ago,BMW produced The Hire,a series of short films that were distributed online.The purpose of the films was to make the BMW brand relevant to young males who,BMW hoped,would become interested in the brand and would be more likely to purchase a BMW in the future.The films were directed by popular action-film directors of that time and showed the BMW engaging in high-speed chases and other high-adrenaline situations.No actual product information was provided.BMW made it easy for site visitors to share the videos with friends.The films were viewed millions of times,and BMW considered it a highly successful promotion.Of the factors affecting the consumer decision process,which ones were the primary factors this campaign sought to use to affect the consumer decision process of those who watched the films?

Accepted Answer

The answer of Several years ago,BMW produced The Hire,a series...

Question 4

__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.

Accepted Answer

A)  Situational 
B)  Extended habitual 
C)  Postpurchase dissonance 
D)  Interpersonal 
E)  Economic

Question 5

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from

Accepted Answer

A)  the Sears catalog. 
B)  the Consumer Reports website. 
C)  the local Better Business Bureau. 
D)  the website for Best Buy (an electronics retail chain). 
E)  Psychology Today magazine.

Question 6

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.

Accepted Answer

A)  reference groups 
B)  internal loci of control 
C)  cultural icons 
D)  cognitive parameters 
E)  evoked images

Question 7

American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort.Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth.The two groups have different

Accepted Answer

A)  lifestyles. 
B)  risk factors. 
C)  perceptions. 
D)  factual norms. 
E)  postpurchase dissonance.

Question 8

Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top.The three levels in between are

Accepted Answer

A)  material goods,safety,and love. 
B)  community,family,and self. 
C)  safety,stability,and striving. 
D)  health,wealth,and happiness. 
E)  safety,love,and esteem.

Question 9

Learning refers to a change in a person's thought process or behavior that arises from

Accepted Answer

A)  attitudes. 
B)  experience. 
C)  risk analysis. 
D)  cultural norms. 
E)  postpurchase dissonance.

Question 10

You are shopping for a new car.Using the steps in the consumer decision process,describe what you would do at each step during the purchasing experience.

Accepted Answer

The answer of You are shopping for a new car.Using...

Question 11

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by

Accepted Answer

A)  looking through the internal records of a firm,often found on the company website. 
B)  examining personal memories and knowledge. 
C)  using the Internet to find what other consumers feel about a specific product or service. 
D)  consulting close friends and families before expanding the search to a wider,external group. 
E)  being influenced by advertising.

Question 12

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n)__________ and influence consumers.

Accepted Answer

A)  reference group 
B)  risk avoider 
C)  cultural determinant 
D)  cognitive learning experiment 
E)  evoked set

Question 13

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these __________ factors will influence consumers' purchase decisions.

Accepted Answer

A)  interpersonal 
B)  extended habitual 
C)  postpurchase dissonance 
D)  store atmosphere 
E)  social

Question 14

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are all ________ influences.

Accepted Answer

A)  psychological risk 
B)  external social environment 
C)  physiological need 
D)  cognitive need 
E)  evoked set

Question 15

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received.When she moved to a new town,she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut.She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.

Accepted Answer

A)  evoked set 
B)  reference group 
C)  physiological risk 
D)  performance risk 
E)  financial risk

Question 16

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer.Based on the use of humor in advertising for beer,does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model.

Accepted Answer

The answer of Budweiser is well known for the use...

Question 17

Americans often equate "bigger" with "better," and prefer larger cars,TV screens,homes,even meals.Researchers suspect that in doing so,we are trying to reduce __________ risk in the consumer decision process.

Accepted Answer

A)  psychological 
B)  financial 
C)  performance 
D)  social 
E)  physiological

Question 18

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Accepted Answer

The answer of Demonstrate your understanding of the terms internal...

Question 19

Maslow's Hierarchy of Needs is an interesting concept for psychology,but it has little relevance for marketing.

Accepted Answer

A) True 
 B)False

Question 20

Most big box retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy,or make

Accepted Answer

A)  impulse purchases. 
B)  limited problem-solving decisions. 
C)  extended problem-solving decisions. 
D)  ritual consumption purchases. 
E)  affective alternative decisions.

Exam 6: Consumer Behavior