"Black Friday," as the Day After Thanksgiving Has Come to Be

Multiple Choice

"Black Friday," as the day after Thanksgiving has come to be known in the United States,is a day marked by many special deals in most retail stores,including deep-discounted products available in limited quantities,called "doorbusters," which are designed to get shoppers into the store.But one danger of running out of the doorbuster deals is that a shopper may become angry or discouraged at failing to get the special item and decide not to do any more shopping.This is an example of the impact of __________ on the consumer decision process.

A) the purchase situation
B) lifestyle
C) setting high expectations
D) perception
E) learning