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When Burroughs Wellcome Introduced the First Anti-AIDS Drugs,it Initially Set

Question 103

Multiple Choice

When Burroughs Wellcome introduced the first anti-AIDS drugs,it initially set the price at $10,000 for a year's supply.Burroughs Wellcome was probably pursuing a(n) __________ pricing strategy.


A) skimming
B) introductory
C) slotting allowance
D) market penetration
E) cost-based

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